The Directorate General of Health (DGS) spent 384,933 euros on the campaign 'Always Smiling'. The 11 contracts, which include production of a video and pay television advertising time to, were all made on the basis of direct negotiations, ie without recourse to contest. The acquisition of the design services of an advertising spot, alluding to good oral hygiene practices within the National Programme for the Promotion of Oral Health, was hired for Utopia Filmes and cost the coffers of DGS 35 892 euros.
By issuance of this branding campaign in May, the DGS has paid 29,098 euros to RTP, 37,326 euros to SIC, 53,604 euros to TVI and 9144 euros to ZON - SIC Notícias. In September, the video where kids talk about their dental checks, again appeared on several television channels. By this time, the DGS has paid over 49,524 euros to RTP, 54 539 euros to SIC and 58 581 euros to TVI. The lead time on all contracts was 21 days.
Beyond the advertisement was still contracted to the company Look Concepts creative design services for brochures, on three occasions. In total 57 260 euros was paid for about one million of tryptic informative.
On day 12 the Portuguese Court of Auditors criticized the funding model of the Oral Health Programme, which in his opinion has not been structured in a transparent manner.
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This action disclosure of a program already fallen into disrepute and contrary to the principle of equity in the provision of oral health care is absolutely disgraceful and unacceptable in any civilized country. How can the Directorate General of Health sizes promote waste resources by allocating funds to RTP is a public company, already supported by public funds or private media?
This is purely criminal acts by withdrawing funds that were to be fully spent on medical care, severely hindering so unspeakable, the scarce resources allocated for oral health in the National Health Service (SNS) to the overwhelming majority of its population.
Instead of investing for example by granting funds to schools and giving an oral health card to each child and teenager in the country, the Directorate General of Health, with the connivance of the Ministry of Health and the passive role of the Order of Dentists, proclaims a discredited program of oral health in jeopardy by the Court Portuguese, filling the pockets of money to some media colluded with the current political regime and robbing the expectation of access to oral health of many hundreds of thousands of children and adolescents country.
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