To mark World Oral Health Day, which is celebrated on March 20, Colgate,
in partnership with the Portuguese Association of Oral Hygienists, will
promote the 17th edition of the "Oral Health Mission" during the months
of March and April
. The
objective is to raise awareness of the importance of oral health and
the adoption of good oral hygiene practices by promoting the 4 steps:
brushing with fluoride toothpaste at least twice a day, use of elixir,
use of dental floss and regular visit to the dentist / hygienist.Since
the year 2000 Colgate has been promoting this event and in these 17
years more than 130,000 dental check-ups have been offered. This
year, the leading brand in oral hygiene has returned to the street, and
for more days, the itinerant van that will not only be in Lisbon and
Porto, but also in Coimbra, offering free dental check-ups and making personalized advice on the oral habits of oral hygiene professionals. These check-ups will also take place in national hypermarkets, from north to south of the country. There are also the possibility of forty Portuguese people taking advantage of € 100 in dental treatments. To do this, just go to the Colgate website - www.colgate.pt - and
participate in the quiz by answering a quiz about oral hygiene.Despite
the promotion of this type of awareness campaigns, the studies indicate
that there is still a great margin to improve the Portuguese oral
health care. An
example of this is that oral health professionals recommend changing
toothbrushes at least every three months, but Portuguese only buy
toothbrushes on average twice a year. Another indicator is the fact that only 36% of Portuguese households have purchased elixirs at least once in a year. As
for the child population, recent studies have found that almost half of
children between the ages of 2 and 7 do not brush their teeth properly
(they do not brush their teeth long enough, they only brush their front
teeth), and consequently there is a decrease in their health oral health of Portuguese children, which causes a high incidence of dental caries at these ages.
Calendar Wagon-traveling itinerary Oral Health Mission
LISBON:
7 / March | C.C.
Colombo (main entrance) with the presence of the Ambassador of this
edition of the "Oral Health Mission", Carolina Patrocínio.
8 / March | Luís de Camões Square
9 / March | Terreiro do Paço
10 / March | Jumbo Cascais
11 / March | Gare de Oriente
12 / March | Small field
13 / March | Large field
PORTO:
14 / March | Campaign
15 / March | São Bento
16 / March | Rua de Santa Catarina
17 / March | Av. França (Casa da Música)
COIMBRA:
18 / March | Republic square
19 / March | Tollgate
20 / March | CC Solira Tour (Rua João Deus Ramos)
