Vicente Belchior, dental (dentist) a Brazilian national with offices only in Fortaleza (Brazil), is promoting its services with advertisements in the Portuguese media. The goal? Take the lusos to fly over the Atlantic Ocean and steer themselves to the Brazilian state of Ceara in a mixture of holiday and medical treatment.
Fortaleza is a favorite destination of the Portuguese who choose to vacation in Northeast Brazil. And to think about it that Vicente Belchior remembered promote their services in Lusitanian soil. "Several years ago the Portuguese look to us to get some kind of dental treatment. The patients are under treatment for up to seven days and hours off the familiar beaches and tourist attractions of Ceara, with a driver made available by our clinic," said the dentist, told the Diário de Notícias, by e-mail.
Belchior explains that the offer to their Portuguese users work through "a partnership with the travel Entremares Portuguese, which offers package tours for 14 days in one of the best hotels in Fortaleza. But here begin the doubt because Belchior ducked to the telephone and only responded in an affidavit by e-mail that ignored some of the questions had been raised. And Paulo Santos, commercial director Entremares, assured the Diário de Notícias that "has no partnership with that gentleman." Also because Entremares acts as tour operator and only sells services directly to travel agencies.
Still, it would take to choose a Portuguese dental treatment across the Atlantic? Price, Vincente Belchior responds: "The value of treatment and the package is at least half the price charged in any country in Europe. And this without compromising the quality of care, because we have the latest techniques in dental rehabilitation."
The president of the Medical Association Portuguese (OMD), Orlando Moreira da Silva, has doubts about the formula proposed by Brazil. "It is true that dental tourism is growing in Europe. But in this case, I do not think they can offer a much more affordable than in Portugal, also due to the costs which do not vary that much," he noted to Diário de Notícias. "In times of crisis, do not know how the Portuguese would go to Brazil to deal with teeth," he added, saying that it was "an adventurous idea" of Vicente Belchior.
Not knowing where the Portuguese have already resorted to such services abroad, the president of the OMD leaves the warning: "If you are about to do so, inform yourself first with the Dental Association". In these cases, "you must always keep in mind the conditions and quality of treatment, the potential liability of doctors in question, the ability to repay. Patients should not forget that," she emphasizes.
The notice published in Portuguese newspapers raises another question: in Portugal is prohibited promising results in medical advertisements. "We can not promise results. To do so is to deceive the patient," says Orlando Moreira da Silva. But Vicente Belchior do it, to ensure "its fixed prosthesis in one day."
The case will be considered by the Council of Ethics of OMD - despite the Brazilian being out of its disciplinary jurisdiction.
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